I received the following goodness in my mailbox this morning. epicure.sb hits town this October!
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The Santa Barbara Conference & Visitors Bureau and Film Commission (SBCVB&FC) and the Santa Barbara Downtown Organization (DO) joined forces to develop epicure.sb: a month to savor santa barbara. Making its debut October 2009, epicure.sb is designed to celebrate Santa Barbara’s abundant and diverse epicurean offerings. The new annual promotion builds off of established foodie-friendly community events that take place in October—Harbor & Seafood Festival, California Lemon Festival, California Avocado Festival and Celebration of Harvest—while offering additional programming that showcases regional cuisine, libations and culture. Special midweek menus, educational seminars, mixology demonstrations, farmers’ market tours, cooking classes, micro-brew tastings, book signings, winemaker dinners and much more will fill the month up with tasty opportunities for both LOCALS and VISITORS to sip and savor the uniquely local flavors of Santa Barbara County. This month-long promotional platform is designed to stimulate business and introduce new customers to restaurants, retailers, attractions and events that highlight Santa Barbara’s bountiful harvest. It will entice visitors to plan a trip to Santa Barbara and extend their stay, while providing locals with something new to experience and driving business downtown in off-peak periods.